BOLD China /// 博氏

Cultural Revolution imagery very successful in marketing outside of China. Commonly found in apparel, (web) design and even hospitality business. Strange Chinese heritage to go with, albeit this imagery is powerful and easy to recognise.

Similarly, heritage products such as Flying Pigeon Bikes and Feiyue sneakers are increasingly popular in Europe.

“ What is driving this forward is a sense among the wealthy in China that they are now truly ‘global citizens’ with prospects and aspirations beyond their borders. ”

Work on the road, which was supposed to open in May 2012 in time for European football championships, was only nearly 20 percent complete when COVEC began the pullout and unilaterally halted payments to its Polish subcontractors.

That decision triggered angry demonstrations by the subcontractors' employees, including a tire fire set by protesters outside COVEC's office in Warsaw.

Treat others as you wish to be treated. This is no way to expand into Europe.

Central and Eastern European countries are a great venue through which to enter the EU. Labour is cheap, economic development is fast, customers experiment more with new brands. But this again, is not a story that serves any Made in China brand well...